It is not down on any map; true places never are.
- Moby Dick

Partly it has to do with silence. At night, you can feel a lion’s roar resonate in your chest cavity because the air is not clogged with distracting sound. Its clarity lets you see straight to the sparkling heavens. It is also to do with distance from the rest of the world – not just a physical distance, but a deliberate distance in the way we decide to live. It’s about choosing to disconnect, in favour of what these spaces have to offer you if you allow them. There is also an indescribable purity to being immersed in a wholly natural setting. Clean air, unspoilt and untamed, and animals that are truly wild: it’s an unconditional environment that we are lucky to touch, and yet is untainted by our fingerprints. If you immerse yourself in it, osmosis begins to take effect, and the quietude and the beauty quietly infuse your being.

It is about designing a whole journey for people, all done in the way a safari journey should be done. That means a focus on very remote parts of Africa, but under the guidance of the very best naturalists